Stand out and succeed. Image by nookhoog_buchachon/Freedigitalphotos.net |
There’s a
lot of competition so a newbie can’t succeed, right? Wrong!
You can
succeed but it will be hard work.
You need to
make your gigs stand out from the others. Give people a reason to check yours
out and put some trust in to order from you.
I’ll admit
that when I started out, I didn’t take Fiverr very seriously. I quickly created
a profile and forgot about it. This was almost two years ago and things have
really changed. One buyer put their trust in me and bought multiple gigs and it
all went from there.
I then
started to look at ways to promote my gigs and encourage more buyers to put
their trust in me. But, I needed to make my gig stand out first – I needed to
catch people’s attention.
Pick a Clear Fiverr Gig Title
Buyers
rarely read the full gig description so your title needs to be as clear as
possible. Tell buyers what you’ll offer for the base $5.
Take a look
at some of the other popular gigs in your niche to see how they do it,
especially look at the Level 2 and Top Rated Sellers.
Try not to
be too long. While you want to be clear, it needs to be easy and quick to read.
Buyers should be able to see from a glance that you offer X for $5.
Choose a Great Photo for Your Fiverr Gig
The Fiverr
system states that you have to have a photo but that doesn’t mean you should
find any photo. Find one that shows off your gig – if you can, choose a sample
of your work to show off your skills. You can use those online but you’ll have
to find a way to credit the person and you can’t break copyright laws!
Have a
different photo for each of your gigs. You may offer something similar but
choose something different to keep your gigs apart. This is easier for buyers
to quickly glance and see that it is something different – remember, they won’t
always read your description.
Images are
great for SEO too, so definitely look for a great one.
Video will stand out. Image by a454/Freedigitalphotos.net |
Have a Video
Since
Fiverr.com offered the ability to add video, they have helped to make gigs
stand out. They also allow you to explain much more.
Check out
the video rules before uploading one.
You don’t
need to talk on your video but you will need some audio so find royalty free
music if you use text. Your video could show off your talents, depending on the
type of Fiverr gig you are offering.
Create a Clear Description
So, not all
Fiverr buyers will read the gig description but some definitely do. Make it as
clear and descriptive as possible – telling your buyers everything you will do
for the base $5 and everything that you won’t do.
However,
your description also needs to be concise. Use short sentences. The Fiverr
system doesn’t allow paragraphs so people use stars and other symbols to help
split up their descriptions to make it easier to understand.
Your gig
description can be changed regularly and this is often trial and error. I’ve had
to make changes as buyers misunderstand something or I find that I didn’t
include something that I should have.
Think About Your Fiverr Tags
You want
your gig to show up in search, right? Well, part of that is down to the tags
used in your Fiverr gigs. Really think about them – what would you search for
if you wanted your gig?
Your tags
will also help your gig show up in Google search, which is essential if you
want people off Fiverr to find out about you.
Finally…Think of Something Different!
I’m guilty
of not doing this…
The best way
to make your Fiverr gig stand out is to think of something different. Think of
something that no one else on the site has offered before.
This is
difficult with so many Fiverr gigs on the site but there is bound to be
something. Can you offer an innovative way of marketing? Can you do something
with video that no one else can?
Quirky and
fun is a great way to stand out with buyers and the Fiverr Powers-That-Be!
If you have
to offer something that others already offer, find a way that makes you
different from them.
So, there
you have it – tips to make your Fiverr gig stand out. As you start getting
orders, deliver quickly and with quality. A lot of people say to over-deliver
but I’ve never found that makes sense (if you over-deliver all the time, they
will constantly expect that). You could opt for delivering faster on the first
couple and then go back to your regular lead time.
Good luck
with your gigs and I hope to see a blue, red or even a yellow badge next to
your name very soon!
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