Friday, 12 April 2013

How to Make Your Fiverr Gigs Stand Out


Stand out and succeed. Image by nookhoog_buchachon/Freedigitalphotos.net

There’s a lot of competition so a newbie can’t succeed, right? Wrong!

You can succeed but it will be hard work.

You need to make your gigs stand out from the others. Give people a reason to check yours out and put some trust in to order from you.

I’ll admit that when I started out, I didn’t take Fiverr very seriously. I quickly created a profile and forgot about it. This was almost two years ago and things have really changed. One buyer put their trust in me and bought multiple gigs and it all went from there.

I then started to look at ways to promote my gigs and encourage more buyers to put their trust in me. But, I needed to make my gig stand out first – I needed to catch people’s attention.

Pick a Clear Fiverr Gig Title

Buyers rarely read the full gig description so your title needs to be as clear as possible. Tell buyers what you’ll offer for the base $5.

Take a look at some of the other popular gigs in your niche to see how they do it, especially look at the Level 2 and Top Rated Sellers.

Try not to be too long. While you want to be clear, it needs to be easy and quick to read. Buyers should be able to see from a glance that you offer X for $5.

Choose a Great Photo for Your Fiverr Gig

The Fiverr system states that you have to have a photo but that doesn’t mean you should find any photo. Find one that shows off your gig – if you can, choose a sample of your work to show off your skills. You can use those online but you’ll have to find a way to credit the person and you can’t break copyright laws!

Have a different photo for each of your gigs. You may offer something similar but choose something different to keep your gigs apart. This is easier for buyers to quickly glance and see that it is something different – remember, they won’t always read your description.

Images are great for SEO too, so definitely look for a great one.

Video will stand out. Image by a454/Freedigitalphotos.net
Have a Video

Since Fiverr.com offered the ability to add video, they have helped to make gigs stand out. They also allow you to explain much more.

Check out the video rules before uploading one.

You don’t need to talk on your video but you will need some audio so find royalty free music if you use text. Your video could show off your talents, depending on the type of Fiverr gig you are offering.

Create a Clear Description

So, not all Fiverr buyers will read the gig description but some definitely do. Make it as clear and descriptive as possible – telling your buyers everything you will do for the base $5 and everything that you won’t do.

However, your description also needs to be concise. Use short sentences. The Fiverr system doesn’t allow paragraphs so people use stars and other symbols to help split up their descriptions to make it easier to understand.

Your gig description can be changed regularly and this is often trial and error. I’ve had to make changes as buyers misunderstand something or I find that I didn’t include something that I should have.

Think About Your Fiverr Tags

You want your gig to show up in search, right? Well, part of that is down to the tags used in your Fiverr gigs. Really think about them – what would you search for if you wanted your gig?

Your tags will also help your gig show up in Google search, which is essential if you want people off Fiverr to find out about you.

Finally…Think of Something Different!

I’m guilty of not doing this…

The best way to make your Fiverr gig stand out is to think of something different. Think of something that no one else on the site has offered before.

This is difficult with so many Fiverr gigs on the site but there is bound to be something. Can you offer an innovative way of marketing? Can you do something with video that no one else can?

Quirky and fun is a great way to stand out with buyers and the Fiverr Powers-That-Be!

If you have to offer something that others already offer, find a way that makes you different from them.

So, there you have it – tips to make your Fiverr gig stand out. As you start getting orders, deliver quickly and with quality. A lot of people say to over-deliver but I’ve never found that makes sense (if you over-deliver all the time, they will constantly expect that). You could opt for delivering faster on the first couple and then go back to your regular lead time.

Good luck with your gigs and I hope to see a blue, red or even a yellow badge next to your name very soon!

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